If you want to advertise your product by comparing it more favorably t

QUESTION

If you want to advertise your product by comparing it more favorably to another brand, which of the following types of advertising would you MOST likely use?

A) competitive advertising
B) direct-action advertising
C) informational advertising
D) persuasive advertising
E) fear-appeal advertising

ANSWER

Answer: A
Explanation: A) Competitive advertising, which is also called comparative advertising, promotes a product by comparing it more favorably to rival products.