If the Sandals ‘n’ Sunglasses company wants to stimulate an immediate

QUESTION

If the Sandals ‘n’ Sunglasses company wants to stimulate an immediate purchase of its products by offering a one-day sale or other special promotion, which of the following types of advertising would it MOST likely want to use?

A) fear-appeal advertising
B) informational advertising
C) reminder advertising
D) direct-action advertising
E) persuasive advertising

ANSWER

Answer: D
Explanation: D) Direct-action advertising attempts to stimulate an immediate purchase of a product through a one-day sale or other special promotion.