If Kohler became known as a provider of products and services that emb

QUESTION

If Kohler became known as a provider of products and services that embrace the “essence of gracious living,” which of the following would be the most likely result?

A) Kohler would feel pressure to expand its business to include a wider range of products and services.
B) Customers who had a positive experience with some of Kohler’s products would be more interested in trying other Kohler products.
C) Kohler’s divisions would be more likely to create their own individual mission statements.
D) Sales of higher-priced goods and services would increase less than sales of lower-priced goods and services.
E) Kohler’s customers would be more likely to focus on price and less likely to focus on customer service.

ANSWER

Answer: B
Explanation: B) Customers who like Kohler’s products and believe that Kohler stands for “gracious living” will associate “gracious living” with other Kohler products. This would make them more likely to try those products, Choice B. Choice A goes against the passage, which suggests that Kohler is more focused, adding only products and services that fit its mission. Choice C also goes against the passage, which suggests that Kohler is more unified in purpose. Choice D speculates about sales of higher-priced and lower-priced goods, but there is not enough information to make any solid conclusion here. Choice E goes against the passage since the customers motivated by “gracious living” don’t sound like the same people who hunt for the lowest price.