Idaho potatoes are likely sold all over the United States, but it is u

QUESTION

Idaho potatoes are likely sold all over the United States, but it is unlikely that the Idaho potato industry spends many marketing dollars to promote its potatoes in New England, due to the large potato production in Maine.

This is an example of what kind of consumer marketing segmentation?
A) demographic segmentation
B) user-rate segmentation
C) benefit segmentation
D) geographic segmentation
E) psychographic segmentation

ANSWER

Answer: D
Explanation: D) Geographic segmentation divides the market by location.