QUESTION
How does the place strategy differ from the promotion strategy?
What will be an ideal response?
ANSWER
Answer: The place strategy asks: “How do we place (distribute) the product in the right locations?” The promotion strategy asks: “How do we communicate the benefits of the product?”
Explanation: The place strategy focuses on placing or distributing a product or service, whereas the promotion strategy focuses on techniques used to motivate consumers to buy their products.
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