How does sales promotion differ from advertising? What will be an ide

QUESTION

How does sales promotion differ from advertising?

What will be an ideal response?

ANSWER

Answer: Sales promotion focuses on short-term marketing incentives to stimulate either dealer interest or consumer buying, whereas advertising is paid nonpersonal communication by an identified sponsor using various media to inform an audience about a product.
Explanation: Although they’re both types of promotion, advertising is paid coverage of a product, whereas sales promotion can include such techniques as coupons, contests, sweepstakes, and premiums.