How does direct mail marketing differ from catalog marketing? A) Dire

QUESTION

How does direct mail marketing differ from catalog marketing?

A) Direct mail marketing utilizes the mail as a way to reach customers.
B) Catalog marketing culls consumer names from lists of target audiences.
C) Direct mail marketing relies heavily on telemarketing.
D) Catalog marketing includes all of the information consumers need to purchase products within the mailed piece itself.
E) Companies such as Sears and LL Bean have mainly used direct marketing over the years.

ANSWER

Answer: D
Explanation: D) Direct mail marketing consists of mailed brochures, letters, and pamphlets that make customers aware of sales and promotions. Catalog marketing, however, consists of mailing customers catalogs from which they may choose merchandise to be ordered via mail, telephone, or online.