Hilltel’s CEO thinks that having a standardized marketing strategy wil

QUESTION

Hilltel’s CEO thinks that having a standardized marketing strategy will enable the company to control and plan production better. Which of the following, if true about using a single marketing approach, strengthens her case?

A) It means the company will sell in the same way to countries regardless of culture.
B) It allows for simplifying inventory and quality-control processes.
C) It means that more employees will need to be hired at the company’s headquarters.
D) It locks the company into one marketing strategy for the long term.
E) It means that more extensive managerial oversight in sales will be needed.

ANSWER

Answer: B
Explanation: B) If inventory and quality-control processes are simplified, this will probably significantly lower the company’s operating costs, all other things being equal. Choices A and D indicate a disadvantage in that the company’s flexibility and responsiveness to local markets, and changes over time, will be greatly limited. Choices C and E suggest a greater cost to the company, so they weaken the CEO’s case.