Heavy on startup costs, with sales usually low, and the huge risk that

QUESTION

Heavy on startup costs, with sales usually low, and the huge risk that the product may be rejected in the marketplace, the growth stage of the product life cycle is the period in which customer demand increases,

the product’s sales grow, and later competitors may enter the market.
Indicate whether the statement is true or false.

ANSWER

Answer: FALSE
Explanation: Heavy on startup costs, with sales usually low, and the huge risk that the product may be rejected in the marketplace, the introduction stage is the stage in the product life cycle in which a new product is introduced into the marketplace.