He is excited and exploring several different

QUESTION

John Jones is in the process of starting a new business. He is excited and exploring several different opportunities. One of the opportunities is opening a mall kiosk to sell sunglasses and summer attire. The other is opening a mall kiosk selling doughnuts and sweetened nuts. Both investments require the same amount of capital. The sunglass kiosk will be supplied by a company that specializing in affordable products that they do not advertise. The doughnut and nut kiosk will be supplied by a company brands itself as the healthy, sweet alternative. Please match each of the concepts below with the best possible answer:Sunglass LogicDoughnut LogicSunglass ArenaDoughnut ArenaAnswerA.Non-price sensitive customersB.DifferentiationC.CostD.Price sensitive consumer

ANSWER

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