Hal’s hot dogs have for years been packaged in bunches of 10 dogs. Cus

QUESTION

Hal’s hot dogs have for years been packaged in bunches of 10 dogs. Customers have been complaining that once they open the package, it is too easy to cook more than they need.

So Hal has started selling individually wrapped hot dogs in packages of 10. This is an example of what kind of consumer marketing segmentation?
A) psychographic segmentation
B) benefit segmentation
C) user-rate segmentation
D) demographic segmentation
E) geographic segmentation

ANSWER

Answer: A
Explanation: A) Psychographic segmentation divides the market by psychological characteristics, values, and lifestyles.