Grand Canyon MKT450 Week 6 Discussion DQ 1 & DQ 2 Latest 2015 October

QUESTION

DQ 1Monroe and Cox, in their article, “Pricing Practices That Endanger Profits,” provide eight pricing practices of companies that have a negative effect on profitability. Which do you consider the easiest to avoid or fix? Why? Explain your position using an example.DQ 2What factors would you want to consider in evaluating profitability if you were a DVD movie and CD music retailer engaging in a price promotion strategy?

ANSWER:

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