Grand Canyon MKT450 Week 5 Discussion DQ 1 & DQ 2 Latest 2015 October
QUESTION
DQ 1Stoneman suggests that channel strategy is not normally associated with segmentation. Do you agree? Provide examples where segmentation is integrated into a channel strategy? Is segmentation effective?DQ 2How does the use of dual distribution channels and multichannel systems affect the growth of a business?
ANSWER:
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