Grand Canyon MKT450 Week 4 Discussion DQ 1 & DQ 2 Latest 2015 October

QUESTION

DQ 1Refer to “Standards of Practice” on the American Association of Advertising Agencies website (.aaaa.org/about/association/pages/standardsofpractice.aspx”>http://www.aaaa.org/about/association/pages/standardsofpractice.aspx) and “Advertising Ethics and Principles” on the American Advertising Federation website (.com/wp-content/uploads/2014/10/Principles-and-Practices-with-Commentary.pdf”>http://aaftl.com/wp-content/uploads/2014/10/Principles-and-Practices-with-Commentary.pdf). What do you take from them? Are such statements effective? Why or why not?DQ 2How would a brand name like Kodak, Disney, or Coca Cola create customer value and provide some basis for product positioning and differentiation?

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