Grand Canyon MKT450 Week 1 Discussion DQ 1 & DQ 2 Latest 2015 October

QUESTION

DQ 1What potential issues could a business encounter if the marketing team has not adequately researched and constructed marketing strategies that incorporate product-marketing strategies, cash-flow and income projections? How much emphasis must be on income projections? Could these projections alter the proposed marketing strategies?DQ 2What is the purpose of a strategic marketing plan? What basic components must be included in a marketing plan?

ANSWER:

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