General Motors makes Chevrolet, Buick, Cadillac, and GMC vehicles. The

QUESTION

General Motors makes Chevrolet, Buick, Cadillac, and GMC vehicles. These groups can be further broken down. For example, Chevrolet cars include the Aveo, Cobalt, Corvette, HHR, Impala, and Malibu.

Which category of brands does the General Motors style represent?
A) co-brands
B) manufacturer’s brands
C) family brands
D) private-label brands
E) individual brands

ANSWER

Answer: E
Explanation: E) With individual brands, different brand names are given to different company products.