Gender, age, income, education, social class, and ethnicity all fall u

QUESTION

Gender, age, income, education, social class, and ethnicity all fall under what type of consumer segmentation?

A) psychographic segmentation
B) user-rate segmentation
C) benefit segmentation
D) geographic segmentation
E) demographic segmentation

ANSWER

Answer: E
Explanation: E) Demographic segmentation consists of categorizing consumers according to statistical characteristics of a population, such as gender, age, income, education, social class, ethnicity, and so on.