For a market segment to transcend national borders, consumers in that

QUESTION

For a market segment to transcend national borders, consumers in that segment must have some compelling similarities along important dimensions such as age, values, and lifestyle choices.

Indicate whether the statement is true or false.

ANSWER

TRUE
For a market segment to transcend national borders, consumers in that segment must have some compelling similarities along important dimensions—such as age, values, lifestyle choices—and those similarities must translate into similar needs, wants, and purchasing behavior. Although segments that transcend national borders clearly exist in certain industrial markets, they have historically been rarer in consumer markets.