Firms in consumer goods industries that are trying to sell to a large

QUESTION

Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a push strategy.

Indicate whether the statement is true or false.

ANSWER

FALSE
Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a pull strategy. Mass communication has cost advantages for such firms, thus they rarely use direct selling.