QUESTION
Bloomberg BusinessWeek (BBW) Current Events Assignment
SB101
– Sections 9, 12, and 15
Throughout the semester, you have
been asked to keep abreast of current events in theworld of business by
reading Bloomberg BusinessWeek
magazine.
For this individual assignment, choose from one of the major topics
that we have discussed in class (e.g., mergers and acquisitions, marketing,
business ethics) and write a two-three page research paper discussing current
business events related to the topic.
Your research must:
·
Reference two or more companies.
·
Include at least three articles including at least one
article from Bloomberg Businessweek.
o
You may also refer to articles from The Wall Street Journal and The
New York Times.
o
Sources other than Bloomberg
BusinessWeek, The Wall Street Journal, and The New York Times may not be
used for this assignment.
·
Reference articles that have been published within the
past six months.
Structure your
discussion as follows:
1. Introduction (include this subheading, and those
which follow, in your paper)
Indicate the topic that you are
addressing (e.g., mergers and acquisitions) and briefly summarize the
business event(s) that you are referencing (based on the articles you have
chosen).
2. Analysis
Compare and contrast how the companies
approached the situation (e.g., how did two companies handle an ethical issue
differently; how did three companies differ in how they set their marketing
strategy within an industry).
Note this section is based on the
facts outlined in the articles that you have read.
3. Discussion
Discuss in detailhow the
situation was handled by the companies, and the strengths/weaknesses of the
approach, based on what you have learned in SB101. Would you have
done anything differently if you were the manager in charge of the situation?
Note this section is reflects
your opinion which is supported by your knowledge of the business topic.
4.
Conclusion
Briefly discuss the conclusions you have drawn from your
research on the topic that you chose for this assignment.
– Continued on next page –
Format:
Your paper must follow this format:
·
Heading
including your name, SB101, section, and date
·
Double-spaced
·
Times New Roman, 12 point font
·
Maximum length â three pages
·
Cite your sources (in-text and in a reference list at the
end of your paper) using APA Style. For details, refer to sources such
as The Little Bobcat Handbook or.english.purdue.edu/”>https://owl.english.purdue.edu/
·
Number the pages, and be sure to staple them together!
Grading:
You can earn up to 100 (unweighted)
points for this assignment. This assignment is weighted 10% when your weighted
average is calculated.
Your grade is based on the following
criteria:
Completeness of research (20 points)
·
At least three, relevant
articles
·
At least one article
from Bloomberg BusinessWeek
·
Other articles from
approved sources
Introduction (15
points)
· Complete, brief
summary of articles chosen
Analysis
(20 points)
·
Compares
and contrasts actions taken by companies
·
Facts
from the articles are used to support the analysis
Discussion
(20 points)
·
Detailed
discussion clearly outlines how the situation was handled by the companies and
the strengths/weaknesses of the approach
·
Concepts
and terminology learned in SB101 support the opinion stated in this section
Conclusion
(15 points)
·
Brief,
yet complete, conclusion supported by analysis and discussion
Professionalism
(10 points)
·
Neatly
formatted
·
No
typos, misspelled words, or grammatical errors
·
Writing
is concise and clear
·
Pages
are stapled
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