Employees, research and development departments, customers, suppliers,

QUESTION

Employees, research and development departments, customers, suppliers, and even competitors can help a company with this stage in developing a new product.

A) idea generation
B) test marketing
C) product analysis
D) commercialization
E) product screening

ANSWER

Answer: A
Explanation: A) Companies may develop new products internally by listening to employees or through research and development departments, or they may get ideas from customers, suppliers, and competitors.