Empirical evidence indicates that the market equity value of a multipl
Empirical evidence indicates that the market equity value of a multiple-segment firm generally is (i) than the sum of the imputed market values of its individual segments, a phenomenon called the (ii).
(i) __(ii)__
a. lower diversification discount.
b. lower segment effect.
c. higher diversification premium.
d. higher segment effect.
ANSWER
A
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