Diner’s Preference is a new, high-end brand of silverware and cooking

QUESTION

Diner’s Preference is a new, high-end brand of silverware and cooking utensils put out by a new company. Which goal of branding is the company most likely interested in at this point?

A) to publicize the company name and build trust
B) to differentiate the company’s product from competing products
C) to get repeat sales
D) to make entering new markets easier
E) to make discontinuing a product easier

ANSWER

Answer: A
Explanation: A) Through branding, a company is able to expose its name to consumers and build trust in its products. A new company with a new product would be interested in doing these things.