Differentiate among brand names, brand marks, and trademarks. What wi

QUESTION

Differentiate among brand names, brand marks, and trademarks.

What will be an ideal response?

ANSWER

Answer: Brand names are those parts of a brand that can be expressed verbally, such as by words, letters, or numbers. Brand names are those parts of a brand that cannot be expressed verbally, such as graphics and symbols. Trademarks are brand names and brand marks, and even slogans, that have been given exclusive legal protection.
Explanation: An example of a brand name is Wheaties; an example of a brand mark is the Nike swoosh; an example of a trademark is United Parcel Service’s Big Brown.