Differentiate among brand awareness, brand preference, and brand insis

QUESTION

Differentiate among brand awareness, brand preference, and brand insistence.

What will be an ideal response?

ANSWER

Answer: Brand awareness means that consumers recognize the product. Brand preference means that consumers habitually buy the product if it is easily available but will try alternatives if they can’t find it. Brand insistence means that consumers insist on the product; they will accept no substitutes.
Explanation: Brand awareness, preference, and insistence are three degrees of brand loyalty—the degree to which customers are satisfied with a product and will buy it again.