DEvry HOSP330 Week 6 Assignment Latest 2015 NOvember

QUESTION

Sample Event Marketing
Plan
I. Executive Summary of the Event
II. Market Review of the Event
o What are the trends?
o What are your market segments?
o Who will be your target market
primary/secondary?
III. Competitive Review of the Event

IV. SWOT Analysis

V. Goals and Objectives
¢ Sales objectives and marketing objectives

VI. Strategies (The five Ps)
¢ Positioning
¢ Product
¢ Pricing
¢ Promotion
¢ Place

VII. Action Plan and Implementation
¢ Media plan / Internet
¢ Budget
¢ Schedule of Event
¢ Assignments

VIII. Evaluation
¢ Lead tracking systems
¢ Customer Surveys
¢ Vendor SurveysWeek 6 AssignmentCreate an Internet Marketing Plan for your event or to
market yourself as an event planner for your final project topic. You may refer
to general guidelines described this weeks assigned text readings. A sample
event marketing plan is posted in Doc Sharing.Some questions to ask include the following.
How
will you advertise?
Where
will you advertise?
What
is your target market?
How
much are you willing to spend on advertising for your event?
The paper should be minimum of 750 words, APA format, using
at least 3 authoritative, outside references (anonymous authors/webpages are
not acceptable).

Category

Points

Weighting

Description

Understanding

20

44%

Demonstrate a strong grasp of creating an online marketing
plan for an event or to advertise as an event planner. A quality paper will have a significant
scope and depth of research to support any statements. Relevant illustration
or examples are encouraged.

Analysis

20

44%

Apply original thought in preparing your paper. Apply
concepts from the course material in preparing your paper. Make sure you
cover all aspects of an online marketing plan.

Execution

5

11%

Prepare a paper that is organized, concise, coherent, and
can be easily read and understood.

Total

45

100%

A quality online marketing plan will meet or exceed all
the above requirements.

ANSWER

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