Demographic segmentation consists of categorizing people according to
QUESTION
Demographic segmentation consists of categorizing people according to lifestyle, values, and psychological characteristics.
Indicate whether the statement is true or false.
ANSWER
Answer: FALSE
Explanation: This describes psychographic segmentation; demographic segmentation characteristics include gender, age, income, and the like.
Expert paper writers are just a few clicks away
Place an order in 3 easy steps. Takes less than 5 mins.