Define one-to-one marketing. Give a scenario as an example. What will

QUESTION

Define one-to-one marketing. Give a scenario as an example.

What will be an ideal response?

ANSWER

Answer: One-to-one marketing consists of reducing market segmentation to the smallest part—individual customers. Sample scenario: A mail-order company keeps track of the products every customer looks at on its Web site and every product each customer purchases. The company e-mails a customer when items similar to what they have purchased become available or when items viewed on the website go on sale.
Explanation: One-to-one marketing involves marketing to individual customers.