Customer Service and Lead Generation

QUESTION

Customer Service and Lead Generation

Current and Potential Customers of Jims
Gym
As the market for
Jims Gym is segmented on the basis of demographic and psychological
segmentations, the current customers are the youngsters and college going youths,
young mothers with children, business professionals celebrities, who want to
maintain their body attractive and balance weight (Fen & Hong, 2009). The
potential customers of the Gym will be the corporate professionals, young urban
women and housewives, sports people, manufacturing employees and field workers.
It is because, changing in lifestyle and mental work pressure require a
relaxation of body and through gym and exercise people can give rest to their
body (Ouschan & Nicola,
2009). The customer service plan
of a firm has goal of offering best and unique features of products and
services to the customers, which are not served by the competitive firms
(Barton, 2010). In this regards, Jims Gym will conduct interview with its
current customers to evaluate their requirements and expectation from Jims
Gym. It will facilitate the gym to analyze the current operations and service
and satisfaction level of the customers. In the customer service plan, the gym
will create a list of most important customers and so on and will assign the
front line workers to fulfill all the expectations of the customers by
improving flexibility and easiness of uses of services and minimizing the
service delivery time (Williams, Rhenwrick, Wright, Choi, Kim & Vickey, 2014).
If the gym does
not want to lose any customer, creating loyalty is the most significant task
for the Gym. In order to build loyalty, firstly, it is important for the firm
to create personal relationship with the customers. Thus using the seven steps
of personal selling is the main tactic. Through seven steps of personal
selling, pre sale preparation can be done to approach the prospect customers
and give them presentation and demonstration of the available services of gym.
It is also useful to understand the objectives and issue of the customers and
offer them exceptional and unique gym and fitness services (Pride &
Ferrell, 2008).

References
Barton, P.L. (2010). Understanding
the U.S. Health Services System (4th edition). Chicago, IL: Health
Administration Press.

Fen, Y.S. &
Hong, L.K. (2009). Exercise as a Healthy Lifestyle Choice: A Review and Avenues
for Future Research. International
Business Research, 2 (1), 146-158. Retrieved from .ccsenet.org/journal/index.php/ibr/article/viewFile/153/150″>http://www.ccsenet.org/journal/index.php/ibr/article/viewFile/153/150

Ouschan, R. & Nicola, M. (2009). The impact
of gym users perceived value of fitness centres on their quality of life
perceptions. Retrieved from.duplication.net.au/ANZMAC09/papers/ANZMAC2009-154.pdf”>http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-154.pdf

Pride, W. & Ferrell (2008). Marketing (15th
edition). Cengage Learning.

Williams, A.S., Rhenwrick, I., Wright, B.,
Choi, W., Kim, D.Y. & Vickey, T. (2014). Building Viable Fitness Brands:
Importance of Brand Communication Strategies in Attracting Potential Health
Club Members. International Journal of Sport Management, Recreation &
Tourism, 15, 49-68. Retrieved from
http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?sid=a2547c70-b88c-42c9-a8ee-a89f462138c8%40sessionmgr114&vid=0&hid=127

ANSWER

CLICK HERE TO GET AN EXPERT SOLUTION TO THE QUESTION