Consider the following statement: “In late 2010, President Obama signe

QUESTION

Consider the following statement: “In late 2010, President Obama signed into law the Food Safety Modernization Act.

The Food and Drug Administration will now be allowed to do a mandatory recall of tainted food when a company fails to voluntarily recall the contaminated product.” There are seven outside forces that can influence the success of marketing programs. Which one does this example describe?
A) economic forces
B) competitive forces
C) global forces
D) legal and regulatory forces
E) political forces

ANSWER

Answer: D
Explanation: D) Legal and regulatory forces consist of laws and government regulations designed to protect consumers and restrain anticompetitive business behavior.