Consider the following statement: “Goldwind USA is a Chinese-owned com

QUESTION

Consider the following statement: “Goldwind USA is a Chinese-owned company that makes wind turbines for the United States.

Some say the firm should be welcomed to the United States because it creates green jobs and speeds the adoption of renewable energy in this country. Others see it as a threat to American workers and profits.” There are seven outside forces that can influence the success of marketing programs. Which one does this example describe?
A) global forces
B) competitive forces
C) economic forces
D) political forces
E) legal and regulatory forces

ANSWER

Answer: B
Explanation: B) Competitive forces consist of the actions of competing firms, industries, or countries. Example: Goldwind USA is a Chinese-owned company that makes wind turbines for the United States. Some say the firm should be welcomed to the United States because it creates green jobs and speeds the adoption of renewable energy in this country. Others, however, see it as a threat to American workers and profits in this still-burgeoning field.