Companies produce a prototype at this stage in developing a new produc

QUESTION

Companies produce a prototype at this stage in developing a new product so that they can see what the product will look like.

A) idea generation
B) test marketing
C) product screening
D) commercialization
E) product development

ANSWER

Answer: E
Explanation: E) Product development is the production of a prototype, or preliminary version of the product, so the company can see what the product will look like.