Chapter 14 covers social media and e-commerce.

QUESTION

BUSIN 1100 Assignment
4 Due
November 16, 2015 by 6PM

Chapter 14 covers social media and e-commerce.

1.
Assume you are the owner of a company that sells
custom t-shirts. Your customer can send you their design or artwork and your
company prints them on the shirt. Describe how you could use social media to
connect with customers, improve customer service, increase sales and reduce
expenses.
2.
Your company is small but growing rapidly. You
find that you need certain specialized tasks completed but you don’t have the
resources to hire people full time to complete the necessary tasks. Describe
how outsourcing could help you with this challenge. Outline the advantages and
disadvantages of outsourcing tasks to a third party. Also describe how
outsourcing would affect your employees.

3.
What is the difference between B2B and B2C?
Provide an example of each business model. Describe what products they sell,
who do they sell the product to and how do they use their website and/or social
media to sell their product?
4.
In a previous assignment you reviewed market
segmentation. Provide an example of a company you found on a social media site
and how they are targeting a specific group for their product. Example: a
travel agency that uses Facebook to target middle aged people with a higher
income level.

Remember to include Works Cited

ANSWER:

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