By offering the same basic product worldwide, firms help to create a g

QUESTION

By offering the same basic product worldwide, firms help to create a global market.

Indicate whether the statement is true or false.

ANSWER

TRUE
It has been argued for some time that the tastes and preferences of consumers in different nations are beginning to converge on some global norm, thereby helping to create a global market. By offering the same basic product worldwide, firms help to create a global market.