By identifying and investing early in a potential future economic star

QUESTION

By identifying and investing early in a potential future economic star, international firms build brand loyalty and gain experience in that country’s business practices.

Indicate whether the statement is true or false.

ANSWER

TRUE
By identifying and investing early in a potential future economic star, international firms may build brand loyalty and gain experience in that country’s business practices. These will pay back substantial dividends if that country achieves sustained high economic growth rates.