Briefly state several reasons for the decline in sales for McDonald’s

Briefly state several reasons for the decline in sales for McDonald’s in 2001-2002.

What will be an ideal response?

ANSWER

Consumer tastes and preferences changed as more individuals became concerned about the high-fat content of most fast foods. There were a number of lawsuits launched against the fast food industry with respect to health issues of their customers. The fast food industry was under competitive pressure from the emergence of “quick casual” restaurants.