Brianna’s hair care company sells shampoo, conditioner, leave-in condi

QUESTION

Brianna’s hair care company sells shampoo, conditioner, leave-in conditioner, and styling gel. Each product sells for $13.95.

The leave-in conditioner and the styling gel are not selling well, so Brianna is going to charge $25.00 for any two products. What price strategy is Brianna employing?
A) bundling
B) price skimming
C) psychological pricing
D) penetration pricing
E) target pricing

ANSWER

Answer: A
Explanation: A) Bundling is the practice of pricing two or more products together as a unit, such as a burger, fries, and soft drink (Burger King); a shirt and tie (Men’s Wearhouse); or a washer and dryer (Sears).