As a result of globalization, companies rarely need to customize marke

QUESTION

As a result of globalization, companies rarely need to customize marketing strategies, product features, and operating practices in different countries.

Indicate whether the statement is true or false.

ANSWER

FALSE
Significant differences still exist among national markets along many relevant dimensions, including consumer tastes and preferences, distribution channels, culturally embedded value systems, business systems, and legal regulations. These differences frequently require companies to customize marketing strategies, product features, and operating practices to best match conditions in a particular country.