Apple benefits from the beliefs of its “true believers” in all of the

QUESTION

Apple benefits from the beliefs of its “true believers” in all of the following ways EXCEPT:

A) They are likely to resist the marketing efforts of Apple’s competitors.
B) They have lower expectations than other customers, which makes them easier to satisfy.
C) They are likely to continue to buy products from existing Apple product lines.
D) They are more receptive to new Apple products.
E) They are likely to communicate their favorable opinion of Apple to others.

ANSWER

Answer: B
Explanation: B) All of the choices are likely benefits of the connection between Apple and its true believers except Choice B. If anything, these customers who associate the product with their own self-expression have higher expectations.