Another high-end fashion designer has refused offers to create a less

QUESTION

Another high-end fashion designer has refused offers to create a less expensive clothing line, believing that doing so would reduce sales of her most expensive creations.

Which of the following approaches is likely to be most effective at addressing her concern?
A) creating less expensive versions of dresses but not accessories
B) limiting less expensive versions to designs that are no longer marketable in the world of high-end fashion
C) explaining to her high-end customers the artistic goal of reaching as many customers as possible
D) pointing out that many customers cannot tell the difference between a high-end and a less expensive version of the same item of clothing
E) identifying designers who have moved from primarily creating less expensive items sold to a broader market to creating high-end, more expensive items sold to an exclusive market

ANSWER

Answer: B
Explanation: B) Would the new lines damage the sales of high-end fashions? If Choice B were true, then the less expensive designs would be based only on designs that aren’t selling now. You can’t damage the sales of stuff that doesn’t sell anyway, so Choice B would be best at addressing the concern. Choice A distinguishes dresses from accessories, but there is no reason to believe that this would make a difference. Choice C sounds likely to offend the high-end buyers, who presumably aren’t too interested in their exclusive fashions being available to everyone. Choice D makes the problem worse by suggesting that high-end fashion does not actually offer more value than the cheap stuff does. Choice E points out that some designers take the reverse route, from less expensive to more expensive, but that tells us nothing about what would happen to high-end sales in this case.