An international strategy involves taking products first produced for

QUESTION

An international strategy involves taking products first produced for their domestic market and selling them internationally with only minimal local customization.

Indicate whether the statement is true or false.

ANSWER

TRUE
International strategy involves taking products first produced for their domestic market and selling them internationally with only minimal local customization. The distinguishing feature of firms following an international strategy is that they are selling a product that serves universal needs, but they do not face significant competitors.