All of the following are limitations of direct consumer surveys except

All of the following are limitations of direct consumer surveys except:

A) the possibility that consumers’ responses may not reflect their actual behavior in the market place.
B) the possibility of response biases because survey respondents may not want to reveal their true preferences.
C) the likelihood that respondents will deliberately and systematically mislead interviewers.
D) the possibility that the type of questions asked may unintentionally bias the respondent’s answers.

ANSWER

C