According to Theodore Levitt, technology has resulted in the emergence

QUESTION

According to Theodore Levitt, technology has resulted in the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude.

Indicate whether the statement is true or false.

ANSWER

TRUE
According to Theodore Levitt, a powerful force drives the world toward a converging commonalty, and that force is technology. It has proletarianized communication, transport, and travel. The result is a new commercial reality—the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude.