ABC Term Life Insurance Company uses an interesting marketing systemâ
ABC Term Life Insurance Company uses an interesting marketing system—it has no agents. Instead, the company markets its coverages through television and radio ads, newspaper inserts, and the Internet.
The type of marketing system that ABC Term Life Insurance Company uses is called the
A) mass merchandising system.
B) mixed marketing system.
C) direct response system.
D) worksite marketing system.
ANSWER
Answer: C
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