A U.S. company produces sports drinks with an image of a soccer ball u

QUESTION

A U.S. company produces sports drinks with an image of a soccer ball under the bottle cap. For every cap returned to the company, it donates a specified amount to nonprofit youth fitness programs that have partnered with the company.

Which term BEST describes this activity?
A) philanthropy
B) corporate social responsibility
C) cause-related marketing
D) social entrepreneurship
E) sustainable business

ANSWER

Answer: C
Explanation: C) Cause-related marketing is a commercial activity in which a business forms a partnership with a charity or nonprofit to support a worthy cause, product, or service.