A tornado levels a small town. Five big pizza companies take action to

QUESTION

A tornado levels a small town. Five big pizza companies take action to support the community. When the town is back on its feet, which company will residents MOST likely buy their pizza from?

A) the company that placed an ad expressing support in the local newspaper
B) the company that donated money to a rebuilding fund
C) the company that delivered cases of generic bottled water
D) the company that provided stacks of pizzas in boxes with its logo
E) the company that sent employee volunteers wearing shirts with its logo

ANSWER

Answer: D
Explanation: D) Community activity builds goodwill; marketing can enhance customer loyalty. Donating the actual product with the company logo will be most effective in making an impression and extending customer loyalty.