A soft-drink maker is paying to have its product prominently included

QUESTION

A soft-drink maker is paying to have its product prominently included in a popular TV show so that many people will see it. What is this known as?

A) pull promotional strategy
B) competitive advertising
C) publicity
D) informational advertising
E) product placement

ANSWER

Answer: E
Explanation: E) Product placement involves sellers of a product paying to have that product prominently placed in a TV show or film so that many people will see it.