A global marketing strategy that views the world’s consumers as simila

QUESTION

A global marketing strategy that views the world’s consumers as similar in their preferences is consistent with the mass production of a standardized output.

Indicate whether the statement is true or false.

ANSWER

TRUE
A global marketing strategy that views the world’s consumers as similar in their tastes and preferences is consistent with the mass production of a standardized output. By mass-producing a standardized output, whether it be soap, semiconductor chips, or high-end apparel, the firm can realize substantial unit cost reductions from experience curve effects and other economies of scale.