A firm is most likely to pursue a global standardization strategy when

QUESTION

A firm is most likely to pursue a global standardization strategy when:

A. it wants to implement a high-cost strategy on a global scale.

B. it wants to reduce consumer surplus.

C. there are no universal needs to be served.

D. there are strong demands for local responsiveness.

E. there are strong pressures for cost reduction.

ANSWER

E