A disadvantage of standardized advertising is that it increases the co

QUESTION

A disadvantage of standardized advertising is that it increases the costs of value creation by spreading the fixed costs of developing the advertisements over many countries.

Indicate whether the statement is true or false.

ANSWER

FALSE
In recent years, largely inspired by the work of visionaries such as Theodore Levitt, there has been much discussion about the pros and cons of standardizing advertising worldwide. One of the advantages of standardized advertising is that it lowers the costs of value creation by spreading the fixed costs of developing the advertisements over many countries.